Update #37 – August 2025 Traffic & Income Report

I would like to be able to say that the August 2025 Traffic and Income Report is back to normal, but it isn’t.

I have not started to recover yet from the Google July update.

Like I said last month, I feel like it’s just as important to write about the bad as it is the good.

I’ve been at this for two and a half years. Not full time by any means. I work on the website when I find time between kids and a full-time demanding job.

So some weeks for the past two and a half years, I worked on the website zero hours. Some one hour and some 20 hours.

Eh, I could have landed a part time job and made a whole lot more than I have from this website. 😀

But I started for a reason…because I love writing and I like helping others. So the journey will continue, even through the down months or years.

For those that haven’t been here before, I’ll be sharing the following:

Let’s go!

August 2025 Traffic

Here’s a snippet of the last six months of Google search traffic:

Biggest impression day in July 2025:

• 8,787 impressions on July 1st.

Biggest impression day in August 2025:

• 1,863 impressions, which was August 1st. It was all downhill from there.

I had a shift of mindset in August (more and that to come).

I stopped writing as much and luckily had a lot of articles built up so my posting schedule didn’t take much of a hit.

July Total Impressions – 78K and July Total Google Clicks – 1.25K

August Total Impressions – 43.5K and August Total Google Clicks – 578

Click through rate is 1.3% for the month of August, which did drop a bit from the month of July. This is because my average position dropped as well.

Now let’s look at total visits from all sources, not just Google:

I ran a Pinterest ad for almost all of August to try to help search engines like me again.

I’ve now stopped the ad for the month of September so I can get a true read on what is coming in.

Click Sources:

• Pinterest – 1,019
• All search engines – 647
• The rest is random sources

Social Media Updates

I told myself that I was going to post every other day on Facebook in September and I’m abandoning that.

I’m actually closing shop on Facebook, which is completely against what I had previously said.

I’ve decided that I don’t have the mental bandwidth right now for social media. So I’m sticking with Pinterest.

I gained 0 followers in the month of August and I’m holding steady at 95 right now.

Challenges

Keeping my spirits high after the drop is a challenge.

However… I read someone else post that the Google update cost them almost all of their traffic. A responding person said to never put all of your eggs in the Google basket and find other areas to succeed.

So that’s what I’m doing.

Successes

Deciding to drop Facebook is a success for me. It’s a mental break success that I need right now.

Since I decided to shift to other traffic and income sources, I created some digital items to sell that I’m super proud of!

$1,000 Savings Tracker Coloring Page to go with my How to Save $1,000 in 30 Days

Birthday Party Planning Pages that I can post on all my birthday party on a budget pages!

AND that’s not all! I’m half way through a workbook to use when you want to ask for a raise.

So Google didn’t hurt me – it actually helped me shift to another direction that may even work out better than the path I was on.

My success this month is how I am responding to being knocked down. I’m getting back up and trying something new.

Also I still posted six articles in August, which is fantastic! Yay me!

August 2025 Income

Here we go….

Journey Ad profit: $39.14 (about $4 less than the month prior)

Amazon Affiliate Links: $64.56 (about $30 more than last month thanks to an Amazon reward promo!)

All other miscellaneous affiliates: $7.25 (same as last month)

Total in August: $110.95

This is more than last month, but my expenses were way more because of the Pinterest ad.

On to expenses.

I don’t have many monthly expenses. I purchased Divi Lifetime Membership as my theme in 2023 and I’m so thankful I did.

Currently, I spend $29 on Sellfy to sell digital products. I’m actually getting use of this now that I’m creating digital items to sell!

$29.50 for WordPress.

For subscriber/email list, I use Kit, which is free!

RankIQ – I sadly dropped this because I’m not making any profit right now. I plan to pick this back up later.

I like RankIQ so much, I wrote an entire review on it here, but it will have to wait.

Pinterest ad – $135.00

Total expenses = $193.50

I lost $82.55, which is too much for me. So I’ve canceled the Pinterest ad and we will see $0 for that next month. We’ll see how much this impacts the profit as well because I predict way less visits.

September Goals

Post 6 articles again.

Keep working on creating digital products to sell.

Get an Etsy shop up and going once I have a few more items.

Create and send an email to my subscribers, which I have yet to ever do.

Final Thoughts

Yes, my search engine traffic is down.

And I’m facing that head on.

I acknowledge it and I’m pivoting because of it and concentrating on the things I can control at this moment.

I hope that one day the traffic comes back. I’m lucky that I had it – even if it was only for a fleeting moment.

March 2025 Traffic and Income Report

April 2025 Traffic and Income Report

May 2025 Traffic and Income Report

June 2025 Traffic and Income Report

July 2025 Traffic and Income Report

Or check out all of my reports here!